ADVOCACY AND MARKETING FOR LIBRARIES

ADVOCACY AND MARKETING FOR LIBRARIES

Strategies of effective advocacy, lobbying, branding, needs assessment, market and audience research, fundraising, and news management.

Class Name ADVOCACY AND MARKETING FOR LIBRARIES
Host School The University of Pittsburgh
Class Identifier LIS 2830
Credit Value 3.0 Credit Hours
Faculty Michele Leininger
Course Tool (Online) Blackboard
Class Description Strategies of effective advocacy, lobbying, branding, needs assessment, market and audience research, fundraising, and news management.
Class Disclaimer None
Delivery Asynchronous
Start and End Date May 12th, 2014 - August 2nd, 2014
Start and End Time
(if synchronous)
Days of Week
(of class meetings, if synchronous)
Last Add Day April 21st, 2014
Residency Start and End Date No Residency