ADVOCACY AND MARKETING FOR LIBRARIES

ADVOCACY AND MARKETING FOR LIBRARIES

This course explores marketing and advocacy in libraries today, within a physical space and online. Starting with the overall concepts of marketing, public relations and advocacy, the course provides a view of how these all work together as a continuum, as well as the details of marketing tools and elements of good design. The advocacy section of the course continues to build this toolkit, focusing on building relationships and telling the library's story, which is useful for any professional regardless of position or library.

Class Name ADVOCACY AND MARKETING FOR LIBRARIES
Host School The University of Pittsburgh
Class Identifier LIS 2830
Credit Value 3.0 Credit Hours
Faculty Michele Leininger
Course Tool (Online) Blackboard
Class Description This course explores marketing and advocacy in libraries today, within a physical space and online. Starting with the overall concepts of marketing, public relations and advocacy, the course provides a view of how these all work together as a continuum, as well as the details of marketing tools and elements of good design. The advocacy section of the course continues to build this toolkit, focusing on building relationships and telling the library's story, which is useful for any professional regardless of position or library.
Class Disclaimer None
Delivery Asynchronous
Start and End Date May 16th, 2016 - August 6th, 2016
Start and End Time
(if synchronous)
Days of Week
(of class meetings, if synchronous)
Last Add Day April 1st, 2016
Residency Start and End Date No Residency