Marketing of Library and Information Agencies

Marketing of Library and Information Agencies

Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which will enable them to build branding and promotional strategies.

Class Name Marketing of Library and Information Agencies
Host School Charles Sturt University
Class Identifier INF507
Credit Value 8 Points
Faculty Dr Waseem Afzal
Course Tool (Online) BlackboardCE
Class Description Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which will enable them to build branding and promotional strategies.
Class Disclaimer Please refer to the attached Syllabus Document for more information about this subject/course.
Delivery Asynchronous
Start and End Date November 13th, 2017 - February 9th, 2018
Start and End Time
(if synchronous)
Days of Week
(of class meetings, if synchronous)
Last Add Day October 6th, 2017
Residency Start and End Date No Residency
Syllabus Download Syllabus