ADVOCACY AND MARKETING FOR LIBRARIES
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ADVOCACY AND MARKETING FOR LIBRARIES
Strategies of effective advocacy, lobbying, branding, needs assessment, market and audience research, fundraising, and news management.
Class Name
ADVOCACY AND MARKETING FOR LIBRARIES
Host School
The University of Pittsburgh
Class Identifier
LIS 2830
Credit Value
3.0 Credit Hours
Faculty
Michele Leininger
Course Tool (Online)
Blackboard
Class Description
Strategies of effective advocacy, lobbying, branding, needs assessment, market and audience research, fundraising, and news management.
Class Disclaimer
None
Delivery
Asynchronous
Start and End Date
May 10th, 2015 - July 31st, 2015
Start and End Time(if asynchronous)
Days of Week(of class meetings, if synchronous)
Last Add Day
April 26, 2015, 8 p.m.
Residency Start and End Date
No Residency
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