WISE
Home SchoolThe University of Pittsburgh
Class NameMarketing and Public Relations for Libraries
Class NumberLIS 2830
Course ToolBlackboard
FacultySue Alman
Credits3 Credit Hours
Class DescriptionThe creation, design, and production of publicity and marketing. Strategies of effective public relations lobbying, fundraising, news management, market and audience research, and needs assessment.
Seats5
DeliveryAsynchronous
Start and End Date1/10/2010 - 4/30/2010
Last Add Day12/4/2009
Residency Start and End DateNo Residency