Home School
The University of Pittsburgh
Class Name
Marketing and Public Relations for Libraries
Class Number
LIS 2830
Course Tool
Blackboard
Faculty
Sue Alman
Credits
3 Credit Hours
Class Description
The creation, design, and production of publicity and marketing. Strategies of effective public relations lobbying, fundraising, news management, market and audience research, and needs assessment.
Seats
5
Delivery
Asynchronous
Start and End Date
1/10/2010 - 4/30/2010
Last Add Day
12/4/2009
Residency Start and End Date
No Residency