| Class Description | Blogging has evolved into a critical form of communication, public discourse and information sharing. The rapidly-evolving world of professional blogging has opened up new possibilities for writers, reporters, critics, teachers and others. However, the gray areas that made blogging a Wild West are beginning to fade and rules, ethics and best practices are emerging. As a professional blogger, it is critical to understand what it takes to maintain a successful blog, especially as you attempt to monetize the site or build a brand around it.
Sean Keeley will help you build your blog from just another voice in the crowd into a must-read blog that’s a daily stop for readers around the world.
The objective of the Professional Blogging Condensed Course is to provide exposure to best practices and rules of the road for professional blogging, including strategies for building an audience, maintaining an interested community, how to maximize social media, how to avoid the pitfalls that exist and finding ways to monetize the content you create.
At the completion of this course, you will be able to:
* Understand how to create and maintain a professional blog that can be monetized.
* Create valuable and engaging content on a consistent basis and share that content across multiple platforms, including search engines, social media, shared links and more.
* Manage a blog on behalf of a business entity or corporation, knowing the ethical and legal boundaries that exist and how to reach your customers in an appealing way.
* Manage the needs and demands of an online community, including content expectations, commenting, social media tools and personal interaction.
* Understand threats involved in creating a public blog and how to manage issues that arise with identity awareness, copyright issues, plagiarism, trolls and more.
* Identify emerging trends in professional blogging and know the best ways to implement them.
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